ABOUT KRISTIN MAGRIT
I believes strongly in the value of the hand made object. A creative idea can only be realised by the ability to make it - often that is the hard part!
VALUE IN THE HAND MADE OBJECT IS AT THE ESSENCE OF ALL WE DO.
KRISTIN MAGRIT Is essentially about making really ‘good’ clothes in every respect. Creating elegant, practical and long lasting designs. Using carefully sourced quality fabrics, and having them made in a sustainable and respectful manner - locally.
I studied costume and later knitwear in new zealand, working for many years in both disciplines before moving to perth, western australia with my family, where together with my architect partner turned my love of making things on to a really large object - rescuing and rebuilding a near derelict wooden workers cottage, in the inner city suburb of Leederville, Perth.
It struck me that creating a house is not that unlike creating clothing. They both require truly good design, honest long lasting materials, and quality workmanship to last the test of time AND they say a lot about the occupant, or in the case of clothing - the wearer.
on pricing, sustainable practices and why we manufacture locally
There are many decisions to be made when starting a business, and uppermost in my mind was creating a business that felt of real value to all involved and where I could feel proud of the thought and processes behind the products.
Many brands are turning back to supporting local industry and that is very important, as we are in real danger of losing irreversible skills and knowledge, not to mention critical and difficult to replace large scale equipment. (I'm looking at you spinning plants!) Many industry suppliers are only just holding on by a thread!
Working locally means you get to have a direct impact on local industry as well as the opportunity to develop trusting relationships with suppliers and manufacturers - support from them is so critical when starting out.
I get to meet with my cutters and sewers personally, discuss the intricacies of a particular garment's construction - the best and most efficient way to make the garments to the highest level, and we have a laugh and exchange stories along the way. I see this as a real privilege.
I have thought a lot about the best method of supporting local manufacturing and I (believe) that it is by staying away from season-led fashion and by selling a garment at the most reasonable price I can. When it comes to pricing, costs are improved by efficiencies. The larger the volume the more effective you can be, in speed and accuracy and that in turn reduces manufacturing costs. For example the cutting of the garments is an area where price per garment can be improved dramatically. The cutter spends the same amount of time cutting a lay 100 deep as he would cutting a single garment. So if I can place a larger order because the garment cost is acceptable to more customers than that means more volume and better returns for the growers, fabric producers, and makers. To achieve this I am passing on my wholesale price to my customers. In other words there is no retail mark up on KRISTIN MAGRIT garments.
Opting out of season-led fashion - Not only do seasons place an ‘end date’ to a garment’s functional life and encourage a valueless and disposable view. (which pains me) But it places undue stress and pressure on manufacturers to push out large volumes at certain points of the year only to be followed by little work.
I am using a more sustainable model. Styles are introduced singularly or in groups, with the main consideration being how it fits in with the manufacturers ability to produce them without placing them under impossible deadlines.
Local manufacturers supporting you! Building a business is about developing trusting relationships and at the start a lot of good will.and at the start a lot of good will.hands on approach, and I see this as a real privilege.